Diversification is the only free lunch

Our custom portfolios are engineered by an army of profesionals aiming to lower risk per investment return.

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Portfolio Selection

Harry Markowitz, a Nobel laureate economist, introduced the concept of diversification as a key principle of portfolio management in the 1950s. His groundbreaking research, published in a paper titled “Portfolio Selection” in 1952, outlined the benefits of diversifying investments to reduce risk.

Risk versus returns

Markowitz’s work emphasized that by combining assets with different risk and return characteristics in a portfolio, investors could potentially achieve a higher level of return for a given level of risk or minimize risk for a desired level of return. He introduced the concept of efficient portfolios, which are constructed by selecting assets aiming to maximize returns for a given level of risk or minimize risk for a given level of return.

Markowitz’s research formed the foundation of modern portfolio theory, which revolutionized the field of investment management. Diversification became widely recognized as an essential risk management technique, highlighting the importance of spreading investments across different asset classes, industries, and regions to reduce the impact of any single investment’s performance on the overall portfolio.

Portfolio management

Since then, diversification has become a fundamental principle of portfolio management, embraced by financial advisors and investors worldwide as a way to manage risk and potentially enhance returns.

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

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Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA / SIPC).  Insurance products are offered through LPL or its licensed affiliates. Raiz Federal Credit Union and Mammoth Rock Investments are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using Mammoth Rock Investments, and may also be employees of Raiz Federal Credit Union.  These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, Raiz Federal Credit Union or Mammoth Rock Investments.  Securities and insurance offered through LPL or its affiliates are:

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* These statements are testimonials by clients of the financial professional as of the dates included with the testimonial. The clients have not been paid or received any other compensation for making these statements. As a result, the clients do not receive any material incentives or benefits for providing the testimonial.

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